Atlas Window & Carpet Cleaning

Why carpet cleaners are not equal

August 21, 2022

It amazes me that some people think all carpet cleaners are equal. These same people recognize differences in qualities of other products and services. Why not carpet cleaning too? All carpet cleaners are not equal.

Who believes McDonald’s and the Lark Creek Inn are equal in quality and service. Who would deny the difference in a fast food meal and a gourmet meal? Who would argue that there is no difference between a Yugo and a Mercedes, or Walmart and Neiman Marcus? Obviously all products and services are not equal and that goes for carpet cleaning too.

There are many levels of quality—from poor to excellent. This holds true for the carpet cleaning industry. 

There are many factors that can affect the quality of a carpet cleaning. These factors include the Cleaner and His Experience, the Cleaning System, the Tools, the Techniques, the Stain Removal System, and the Work Philosophy.


The cleaner and his experience

Selecting a qualified cleaner can make a difference in the experience you have and the results you would get. Besides a cleaner's experience, his motivation can play a major role in his performance.

The following is an obvious and extreme example of where you can see that carpet cleaners are not equal.


You may hire a small company who has the owner of that company cleaning your carpets. The owner-operator may have five, ten, or twenty years of experience. The owner is invested in doing a great job because he wants you as a regular client. On the other hand, you may hire a large company. The person cleaning your carpets may have been trained for only two weeks (this does go on). This could be his first day out on his own and you’re the lucky person to have him. Don't get me wrong, he may be quite nice, but does he have the cleaning experience?

Which cleaner would you like to have cleaning your carpets? Do you think that they are equal?

We are owner-operated.


The tools

​(for portable wet cleaning and truck-mount systems)

For the most part, the majority of carpet cleaners, use similar tools. A wand, a stair tool, and an upholstery tool (if they clean upholstery) are standard equipment. One part of the tool releases pressured solution and the other part vacuums up the solution. Some companies use a rotary machine using this technology (my opinion is that these machines are great on commercial property—not on residential property where detail is important AND over wetting is undesirable).

We use a different tool. The releasing of pressured solution and the vacuuming work simultaneously. As the solution comes out and hits and agitates the carpet fibers, at the same time the solution and the soil are being vacuumed up. That gives us the luxury of spending more time on areas that need attention without over wetting the carpet. We’ve used the tools that other carpet cleaning companies use. There’s no comparison. In the past, we used our tools in conjunction with a portable wet cleaning system and out performed companies that used truck-mounted systems, on a regular basis. We now use these tools with a truck-mounted system and it’s an unbeatable combination.

What tools would you like used on cleaning your carpet? Do you think they are equal?


The cleaning system

The most Qualified Cleaner in the world can use different carpet cleaning systems. He knows they are not equal. A less experienced carpet cleaner can clean your carpets with the ultimate cleaning system and do a lousy job. The best system needs experience handling.

At one point, many years ago, I was cleaning using a dry (low moisture) style cleaning system. I liked the idea of not over wetting a carpet. Generally I always improved the look of every carpet that I worked on and I sincerely thought that I did a great job. One day I was working on a very soiled white carpet and just happened to have a portable wet cleaning system in my van, which was not that powerful at all---similar to the type you can rent. Always looking to improve and test my work, I decided to compare their cleaning abilities. To my surprise, the wet method gave me better looking results. The carpet was much brighter! Soon after that, I started cleaning with a portable wet cleaning system with special tools which gave me great results. Since May 2001, I have been using a powerful truck-mounted system using those same special tools giving me even better results.There are mainly three cleaning methods on the market now. They are the Dry Cleaning (low moisture) Method, the Portable Wet Cleaning System, and the Truck mounted Wet Cleaning System.

Dry Cleaning Method: There are a few types of dry cleaning methods. The most common type is to spray a cleaning solution on the carpet and then use a rotary machine, with a cloth covering, to agitate the carpet and absorb the solution and soil. Using this method is appropriate in many situations, because of quick drying time and the simplicity of the equipment. In my opinion, this is a surface cleaning. It works well on carpets that are in decent condition. It is not the best method for a very soiled carpet. I believe this method can make about 75% of the people happy. Although one of the most common complaints I hear is that the carpet doesn't look great after a couple of weeks.

Portable wet cleaning method: Before truck-mounted cleaning and dry cleaning, portable wet cleaning was a popular method used by many carpet cleaners. There aren't many companies who use this method any more. Generally a company will use equipment that is superior to the portable equipment that you can rent. Using this method is appropriate in may situations. Its' portability gives you the ability to access some places that a truck-mounted system would not be able to get to. It is a good choice in some circumstances. I refer some callers to a good local company, who uses this method, when I can't access their home.

Truck-mounted wet cleaning method: If you ever look through the yellow pages in the carpet cleaning category, you'll notice that this is the dominant method and for a good reason. The carpet manufacturers suggest this method. Generally, a truck-mounted system includes higher pressured cleaning solutions, a strong vacuum, and high heat. All of these factors aid in a superior and thorough cleaning. All truck-mounted systems are not equal. Some use your water. Some are self contained (with a fresh water tank). Some are powered by separate engine inside the van---which means the vehicle doors have to be open and the noise level is high. Others are powered by the van engine---which means the doors can be shut and the noise level is lower. For the most part, many of the good companies and large companies out there have a truck-mount system that is sufficient in high solution pressure, vacuum strength and high heat. We use a truck-mounted system that is self contained (has a fresh water tank and a recovery tank) and is powered by the van engine in which we can close all the doors and windows which will lower the noise level.

Which method would you like used on cleaning your carpets? Which method do you think is going to give you a superior job? Do you think they are equal?


The Techniques

​(for portable wet cleaning and truck-mount systems) 

Have you ever seen a carpet cleaner move the wand really fast? Do you think the cleaning solution is getting a chance to penetrate the fibers? Do you think it’s getting vacuumed thoroughly? This speedy technique is what some companies use. Generally a quality company will move their wand at a medium to slow pace depending on the need. That’s what we do.

Regarding the Pre-spraying or preconditioning techniques for cleaning a carpet. Some companies Pre-spray only the soiled areas, some Pre-spray everything, and some do not pre-spray at all. We pre-spray everything, giving more attention to soiled areas and spots.

One common complaint about carpet cleaners is that they missed some spots. We use a technique that can prevent this from happening. It doesn’t make sense at first. Yet, when people experience it, they will understand why this makes a difference.

What techniques would you like used when cleaning your carpet? Do you think these techniques are equal?


The Stain Removal System

​A Spot is easy to remove. A Stain is not. Most companies will remove spots with their general cleaning and normal spotters.

Regarding the removal or reduction of stains, there are companies that do not take the time to try to do that. There are companies that do a passable job, and there are companies that really take the time to do a professional job. Of course, there are stains that are just impossible. 

We pride ourselves in removing and reducing most stains. On top of that, we give our clients the Ultimate Home Spotting System to keep their carpets stain-free between cleanings. You can read more about that on our website by selecting the page “Carpet Confidence Stain Removal System”.

What carpet cleaning company would you like to hire to work on your stains? Do you think all carpet cleaning companies are equal in these skills?


The Work Philosophy

A Spot is easy to remove. A Stain is not. Most companies will remove spots with their general cleaning and normal spotters.

Regarding the removal or reduction of stains, there are companies that do not take the time to try to do that. There are companies that do a passable job, and there are companies that really take the time to do a professional job. Of course, there are stains that are just impossible. 

We pride ourselves in removing and reducing most stains. On top of that, we give our clients the Ultimate Home Spotting System to keep their carpets stain-free between cleanings. You can read more about that on our website by selecting the page “Carpet Confidence Stain Removal System”.

What carpet cleaning company would you like to hire to work on your stains? Do you think all carpet cleaning companies are equal in these skills?


September 4, 2024
We want our carpet cleaning customers to be aware of this common problem that may occur after a carpet cleaning. If you do notice the signs mentioned below, after reading this article, you will know what to do and why it happened. Recently, we cleaned a new client's very soiled carpeting. After we were done, they looked great and were stain free! The client was very happy.A couple of days later, we got a call from that same client, telling us that some of the areas weren't looking too good. [...]
August 28, 2024
How Atlas Window & Carpet chooses their carpet cleaning productMany people want to use products that are eco friendly. We get people calling asking if we use such products. Elliot has been cleaning carpets for many years now. He is a sensitive guy. When he first started cleaning carpets he tried out different products knowing that he would be working with them constantly over the years. It was very important for him to find products that were not harmful. If you are conscience of your health [...]
July 10, 2023
​INTENSIVE CLEANING vs. CONSERVATIVE CLEANING vs. ECONOMY CLEANING vs. DRY CLEANINGWhen we write about Intensive, Conservative, Economy, and Dry Carpet Cleaning, we are referring to the approaches a company and their technicians take toward carpet cleaning. The first major difference between Intensive, Conservative, Economy, and Dry Carpet Cleaning is determined by the technician and the business plan of their company. Is the intention to do the best job possible [...]
April 25, 2023
Now that we're in the rainy season we run across occasional circumstances when someone calls us with an emergency concerning flooding. Of course, you can have a bathtub, sink, toilet or washing machine flooding. Hope it doesn't happen to you but if it does... WHAT TO REMEMBERFirst of all, we do not specialize or advertise Water Restoration as a part of our business though if it is a small issue, we may be able to help our ongoing clients. We're talking about clean water flooding. We can't a [...]
January 16, 2023
A friend of mine purchased a new carpet and it was installed fresh out of the package. The odor coming from the carpet was so bad, it created a problem for about three weeks after the installation. What he encountered is called 'off gassing'. The 'new smell' could be coming from the chemicals contained within the product and breathing them is not necessarily healthy. Any long time health risk is not known, but why not avoild possible health problems, at worse or an unpleasant experience, at [...]
November 23, 2022
Especially in the carpet cleaning industry.Right from the start, let me say that there are several other high quality carpet cleaning companies in Marin. Their rates are similar to ours (some a little higher, some a little lower). They may use different methods to come up with those rates. There is even one high quality carpet cleaning company that, in my opinion, is outrageously high! These companies know that it takes time to do a good job. They know that they cannot do a great job on fiv [...]
August 21, 2022
It amazes me that some people think all carpet cleaners are equal. These same people recognize differences in qualities of other products and services. Why not carpet cleaning too? All carpet cleaners are not equal. ​ Who believes McDonald’s and the Lark Creek Inn are equal in quality and service. Who would deny the difference in a fast food meal and a gourmet meal? Who would argue that there is no difference between a Yugo and a Mercedes, or Walmart and Neiman Marcus? Obvi [...]
August 7, 2022
Quality Many carpet cleaning systems out there may look like our system. Our system is known as a truck-mounted carpet cleaning system. The rest are known as portable wet cleaning systems or dry cleaning systems. ​ Out of 100 carpet cleaners, some will provide good to excellent quality and some will provide poor to medium quality, with a variation of rates. Let’s talk about rates and service. You can’t think of a bargain with a product and a bargain with a servi [...]
April 6, 2022
The window cleaning industry began to notice in the beginning of 2000's that there was a problem with some glass coming out of the factories. There isn't a particular brand of window having this problem. It is a quality issue with the manufacturers of the glass. When you as a home owner or your contractor goes to purchase new windows keep the following information in mind. THE TRADITIONAL METHOD OF CLEANING NEW WINDOW GLASS IS BY USING SCRAPERSCleaning new windows has become [...]
September 24, 2021
One of the most difficult challenges is dealing with urine odor and stains. Our tip in this issue is regarding pet urine odor. Obviously, one can always hire a carpet cleaner which is not a bad idea if it happens once in a blue moon. What if it happens often? That could be expensive. The following instructions are what I tell my clients to do if they have to deal with pet urine odor.1. Get yourself a bottle of a pet urine deodorizing product (a quart or a gallon) such as Nature's Miracle,&n [...]
More Posts
Share by: